Drake White is a huge fan of the outdoors and loves to go hunting and fishing, but it turns out he’s also a big fan of the ocean, which is how his partnership with Salt Life developed. Drake says, “The whole Salt Life thing has really kind of got engrained in me as a kid, going down to the Gulf of Mexico three and four times a year. Just the culture down there, the music, the laid-back lifestyle, the food, just the overall culture has always been attractive to me. Being down there is to be relaxed.”
When Salt Life found out about Drake’s story and his passion for the beach and the ocean, they knew he would be a wonderful partner to have representing their brand. Drake says, “The Salt Life is definitely my life, going down there and diving and fishing and enjoying the fruits of the labor from diving and fishing, and being able to eat that way is a great feeling.”
For Drake, living the Salt Life is part of his version of “Livin’ the Dream,” which he sings about in his latest single.
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Drake White – Salt Life and the ocean :51
“The whole Salt Life thing has really kind of got engrained in me as a kid, going down to the Gulf of Mexico three and four times a year. Just the culture down there, the music, the laid-back lifestyle, the food, just the overall culture has always been attractive to me. Being down there is to be relaxed. I’ve always dreamed of having a little place down there on the water somewhere and chilling out. So, when Salt Life came to me and asked me about my story, it just lined up really wonderfully with who I already was, which is what you look for in sponsors and everything else. The Salt Life is definitely my life, going down there and diving and fishing and enjoying the fruits of the labor from diving and fishing, and being able to eat that way is a great feeling.”