In addition to her own brand of clothing and shoes at Dillard’s, Reba McEntire also partnered with Cracker Barrel last year to unveil the new Rockin’ R by Reba collection, which features specialty items including western-themed jewelry, Aztec-inspired ponchos and shawls, dinnerware, and leather bound home goods, plus toys and playsets for kids.  Reba has been very hands on in selecting the items that are part of the Rockin’ R by Reba collection.  She explains, “The Cracker Barrel people were the ones that came in and said here’s what we would like to put in your collection. And I take the paper and I mark which ones I like.  And then they say, ‘Well what are we missing?’  And I say, ‘Well this is the things that I like around me.’ They add that to it. We look at the pictures again. I say, ‘I’m going to sign off on all of this. I love it.’ And then they make the samples, and then I look at the samples and I say I would change that to be this instead of that, and this one over here I don’t like that, let’s change it to this.”

You can find items from the Rockin’ R by Reba collection in Cracker Barrel stores and online at CrackerBarrel.com.  Plus they also carry her latest album, Sing It Now: Songs of Faith and Hope, featuring her latest single, “Back to God.”

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Reba – choosing items for Cracker Barrel collection  :34

“With Rockin’ R by Reba collection the Cracker Barrel people were the ones that came in and said here’s what we would like to put in your collection. And I take the paper and I mark which ones I like.  And then they say, ‘Well what are we missing?’  And I say, ‘Well this is the things that I like around me.’ They add that to it. We look at the pictures again. I say, ‘I’m going to sign off on all of this. I love it.’ And then they make the samples, and then I look at the samples and I say I would change that to be this instead of that, and this one over here I don’t like that, let’s change it to this.  And they work real well. They are so easy to work with. I just love my relationship with Cracker Barrel.”