WHDD VIDEO – CARLY PEARCE – VIDEO CONCEPT 1:09
Q: The video is so beautiful and emotional, but so simple in a way. Where did the idea come from?
A: “So, Alexa Campbell, who directed the video, she directed ‘Never Wanted to be That Girl,’ and she actually is also my tour photographer. So, these are the first videos that she’s really done. And when we were out somewhere, I knew that I wanted her to do this video , more so because she kind of lived that portion of my life with me and just knew the ins and outs of where that story really came from. And she came to me and she kind of had a bit of a concept as far as, she said that she saw me underwater. And I feel like she and I kind of talked through that and kinda what that meant. And she showed me some examples of what she was kind of seeing. And we just came to the conclusion of this video would be so powerful to take a more artistic direction, and not just spell it out, having actors or myself play out the song, but really take it to a place of kind of showing that naïve girl that goes into the water, and kind of almost feels like she’s drowning, yet comes back out, almost like as a rebirth, crawling her way to the shore, and being better for the hardship in her life.”
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WHDD VIDEO – CARLY PEARCE – LOCATION TIME OF VIDEO :19
Q: The setting of the video is stunning. Where was it shot, and was it shot at sunrise or sunset?
A: “It was extremely early. I think I started glam at maybe 1:30 in the morning, but it was totally worth it. My tour manager, his friend had a house up in the New England area on the coast, and so we got to use their property. And it really was just one of the most beautiful, peaceful areas that I’ve been to.”
WHDD VIDEO – CARLY PEARCE – UNDERWATER SCENE :45
Q: Some of the most stunning shots are the underwater scenes of what looks like you swimming in that dress. Did you actually doing all the swimming, and if so, how hard was that to film?
A: “It was me. The whole video is me. I underestimated how difficult it would be to swim underwater with a large wedding dress on. It was really, really crazy to feel the weight of that, but I feel like it almost helped me to get it into the character some. It scared me because at times, you know, you think, oh, I know how to swim. But when you feel that kind of weight really pulling you down it’s quite scary. But those scenes of me coming out of the water, I mean, if you look, my dress is broken on the sleeve, and that was actually what really happened just because of the wear and tear of what I was doing. But that was one of the harder things I think I’ve done, physically, and honestly, the mental game of that was pretty hard.”
WHDD VIDEO – CARLY PEARCE – MOM’S REACTION TO VIDEO :33
Q: I know your mom is your best friend, and I understand she got pretty emotional the first time you shared the video with her.
A: “Yeah, I played it for her, and I thought that she would really love it just because it’s so beautiful. And she started crying when it was over, and she told me that she didn’t like it. And I asked her why, and she said because it’s too real of what happened. And I was kind of like, ‘That’s great, Mom. That’s exactly what I was lookin’ for. Thank you.’ But as a mother I think she knew what I was trying to convey throughout the video, and I think it took her to a real emotional place of knowing that I really did feel like I was drowning.”
WHDD VIDEO – CARLY PEARCE – WHAT’S NEXT :43
Q: We know “What He Didn’t Do” is the last song you’re releasing off 29: Written in Stone, and we’ve talked about the fact that the video for this song represents a rebirth and a new beginning from that chapter in your life. So, where do you go from here for the next chapter in your music – lyrically, emotionally, sonically?
A: “Obviously, I learned a lot sonically about where I want to continue to push myself into the ‘rootsier’ side of my music. But I think more importantly, I just learned that fans, they just want to hear what I’m going through and what my perspective is, and how I see the world in that period of time in my life. And so, I’m thankful that I don’t have to write about a divorce anymore. But this phase of my life, while it is very exciting and fulfilling and fun and upbeat, there are still struggles that come with that. And I think I’m just really excited. I feel like in a lot of ways I’ve become a little bit more private with my personal life, to the point that maybe people don’t even know what this music is gonna be like, and that’s kind of fun for me. I like the mysterious side of that.